Honda Three Time Winner of ‘Red Dot Design Awards’


Including ‘Best of the Best’ for Honda E

  • ‘Red Dot: Best of the Best 2020’ recognises the ground-breaking product design of Honda e in the car category– the highest honour in the competition
  • All-new, all-electric Honda e receives a second ‘Red Dot 2020’ accolade in the smart product category
  • CBR1000RR-R Fireblade SP completes trio of ‘Red Dot 2020’ accolades for high design quality
  • Prestigious international design competition highlights excellence in product design, brand and communication design

The 2020 Honda e also received recognition in the ‘Smart product’ category, along with Honda’s all-new CBR1000RR-R Fireblade SP. This accolade for ‘outstanding design’ is and is the latest award win to highlight Honda’s commitment to creating beautiful products that are designed without compromise.

Honda’s all-new, highly acclaimed Honda e has been awarded the ‘Red Dot: Best of the Best 2020’ award, the highest honour in the internationally renowned ‘Red Dot’ awards, for its ground-breaking product design.

The annual Red Dot awards honour excellence across product, brand and communication design from international businesses, with winning products showcased in the Red Dot Design Museum at the historical Design Zentrum Nordrhein Westfalen in Essen, Germany. The winning products are decided by a judging panel comprised of 40 international experts who test, evaluate and discuss each entry.


“These prestigious awards place a spotlight on Honda’s visionary and talented designers,” Honda e, Executive Creative Director, Makoto Iwaki commented. “As one of the most exceptional examples of contemporary car design in recent years, the Honda e is fully deserving of its ‘Best of the Best’ accolade.”